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TISSOT QUICKSTER NBA COLLECTION CAMPAIGN

We drive in-store traffic via O2O solutions, connecting consumers from the digital world to offline by integrating connected devices

THE OBJECTIVE

Tissot is the official timekeeper of the NBA which
is one of the key advertising highlights in 2016.

With the launch of their new Quickster NBA collection,
Tissot needed to enhance awareness of their new collection,
strengthening its brand association as the official NBA
timekeeper, and drive foot traffic to their NBA themed shop
located at Tsim Sha Tsui The ONE.

THE IDEA

To encourage foot traffic to the NBA themed shop, we created an interactive game with incentive at the shop that allowed shoppers to connect their mobile to engage with the game immediately on the LCD screen.

Game mechanics included players using their mobile as the controller to score as many baskets within 24sec time limit. Tissot branding was consistent throughout the game to strengthen brand association.

Players were then asked to share their score on Facebook to facilitate sharing and fill in a redemption form to redeem a gift from the store and enable database collection .

THE RESULTS

The game attracted over 1,000 participants and the game was extended to roadshows at Maritime Square and Langham Place for more exposure.