Fossil is an American designer and fashion brand, primarily in high quality watches, jewelry, as well as sunglasses, wallets and handbags.
They are the world’s 3rd largest watch group and have expanded successfully in the Asia Pacific Region, launching a flagship store on Tmall, one of the top e-commerce platforms in China.
In order to jump start sales, Fossil launched a Super Brand Day on Tmall with the key objective to drive traffic to their Tmall store and maximize sales.
The live video was made available to all Tmall visitors during the 2 hours live stream session and attracted more than 20,000 views.
Fossil Tmall sales target exceeded by 141% in one single day, driving hundreds of thousands of shoppers to the flagship store.
The game attracted over 1,000 participants and the game was extended to roadshows at Maritime Square and Langham Place for more exposure.