We invited popular comedic KOL ohmylady 花花 and 黃文煜 to visit Ocean Park and experience the Halloween festivities, introducing key attractions in a short viral video.
The tour was a full day experience, whereby the KOLs were taken around Ocean Park to explore the in-park Halloween attractions following a short script to introduce the attractions in a comical and quirky way.
The video was then shared on their Weibo and Miaopai platforms to create buzz.
Taiwanese superstar, Danson Tang, was also invited to interact with his fans and introduce his Club Blood Halloween attraction during a live broadcast session in the park during the tour to further generate social buzz.
In 2 weeks time, we drove over 3 million video views and over 40K engagement from the viral video, successfully creating awareness for Ocean Park Halloween Fest.