Following our updates on YouTube last month, they are now rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds and optimized for cost-effective reach. Introducing TrueView for Reach, priced on a CPM basis. TrueView for Reach ads can run anywhere from 6 to under 30 seconds, skippable after 5 seconds. This approach is designed to provide a new option that fits in between standard TrueView ads and 6 seconds non-skippable bumper ads. While YouTube continues to develop their TrueView portfolio, they now offer 3 options of TrueView buys based on different campaign objectives: TrueView for Views (standard), TrueView for Action (direct-response), and TrueView for Reach. Find out which one is right for your campaigns!