#xsocialgroup #social #chinasocialmedia #wechatmarketing

The latest WeChat Impact Report is out! Here's a few key highlights:
- WeChat-driven information consumption reached RMB 209.7 billion.
- WeChat accounted for 34% of the total data traffic of users.
- WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, and tourism.
- WeChat contributed to the employment of 20.3 million people in 2017, more than twice the 2014 figure.
- Penetration of WeChat Pay has been skyrocketing, especially for users under 18 years old, with an impressive 97% reach in 2017.
2017 has been an impressive year for WeChat and the momentum shows no signs of slowing down.

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Source: TechNode

By X Social Group posted May 18, 2018