Google recently announced that they will be sunsetting the DoubleClick brand and consolidating all their advertising portfolio into 3 brands:
1. Google Ads – formerly Google Adwords, representing the full range of Google’s advertising capabilities such as on Google.com, search, YouTube, Google Maps, and Google Play.
2. Google Marketing Platform – formerly DoubleClick and Google Analytics 360 Suite, aiming to help clients better plan, buy, measure, and optimize digital media and customer experiences in one place.
3. Google Ad Manager – formerly DoubleClick for Publishers and DoubleClick Ad Exchange, the unified programmatic platform that will allow publishers to monetize content across connected TVs, accelerated mobile pages and apps.
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