Mobirise

By X Social Group posted June 19, 2016

#xsocialgroup #marketupdate #google #digitalmarketing

Google recently announced that they will be sunsetting the DoubleClick brand and consolidating all their advertising portfolio into 3 brands:
1. Google Ads – formerly Google Adwords, representing the full range of Google’s advertising capabilities such as on Google.com, search, YouTube, Google Maps, and Google Play.
2. Google Marketing Platform – formerly DoubleClick and Google Analytics 360 Suite, aiming to help clients better plan, buy, measure, and optimize digital media and customer experiences in one place.
3. Google Ad Manager – formerly DoubleClick for Publishers and DoubleClick Ad Exchange, the unified programmatic platform that will allow publishers to monetize content across connected TVs, accelerated mobile pages and apps.

Click here for more details: http://bit.ly/2Kt14vC
Source: Digiday

By X Social Group posted June 28, 2018