Brilliant and powerful lion dance to bring everyone prosperity the year ahead!
A bountiful meal to kick start the new year full of challenges and prosperity!
Let's welcome the Year of the Pig! We wish you a prosperous and challenging year ahead.
Hurrah! Let's say farewell to the Year of the Dog and celebrate the last working day. Our business will resume on 8 February 2019 (Friday). See you in the Year of The Pig!
Congrats to Cow & Gate on winning Best AI Application in Marketing Technology with its Marketing Campaign 2018 in MarTech Insight Awards Ceremony 2018 organized by iPinYou.
It is our greatest pleasure to work and advance with clients in the MarTech arena to realize clients’ visions through digital transformation!
(Photo credit: iPinYou)
Enjoy the Christmas ambiance with your beloved ones. Merry Christmas!
Samuel, founder of X Social Group, was invited to Hong Kong Techathon 2019 as one of the panel judges where programmers, engineers, designers, marketers and entrepreneurs worked collaboratively to pitch ideas and prototypes they came up with.
It was a meaningful platform for budding entrepreneurs to work together and be coached by experienced entrepreneurs to encourage incorporation of technology into developing business ideas.
A big congrats to Danone on winning Best Content Marketing Campaign - Outstanding and Best Integrated Solution - Merit at Oath Big Idea Chair Awards 2018 with Apta x BetterMe Partnership Program 2017, recognizing our collaborative effort in establishing meaningful connections with consumers in the digital arena.
Let's get in the Halloween spirit!
Happy Halloween everyone!
Happiest time together under the perfect fullest moon. We wish you a merry Mid-Autumn Festival!
This year X Social Group celebrates the joy of Mid-Autumn Festival with moon-cakes made by people with disabilities at iBakery, a social enterprise under The Tung Wah Group of Hospital, in the hope of supporting the socially disadvantaged and encouraging employment of the disabled. Support their effort and taste the happiness!
Let’s get involved in giving back! As Mid-Autumn Festival is around the corner, X Social Group joined a volunteer event organized by
U Hearts, a local charitable organization, last weekend to bring moon-cakes and warmth to the elderly. A big thank you to X Social team for participating in this meaningful initiative to bring warmth
and loving care to the elderly in need!
X Social Group collaborated with PolyU SPEED again for the
second year in a row to offer Digital Marketing Workshop for NPOs
where guest speakers share market insights, trends and practical knowledge with NPOs to spread their good causes around.
Thanks for the effort of guest speakers from Google, PolyU SPEED and X Social, as well as organizers and participating NPOs on this meaningful initiative. We hope all participants gained valuable digital marketing knowledge and insights to take on the digital world.
PolyU SPEED and X Social Group are co-organizing a 2018 edition of professional training workshop of Digital Marketing to encourage effective communications of NPOs. Digital has become an important communication channel for both profit and non-profit sectors. It’s time for NPOs to step up the game and go digital to spread their good causes around. Be sure to sign up for the upcoming workshop and grab the opportunity to learn and interact with industry experts.
Click here to sign up: https://bit.ly/2LmFnxB
We were pleased to send our rising stars to attend this year's MediaWorks in Bangkok, a rewarding (and intensive) 4-day training to get hands-on experience working in syndicate teams to pitch for a real client with a real brief in real time!
Jackson and Samuel joined HKBU Entrepreneurship Bootcamp 2018 as judge and business mentor to provide guidance to students for a new venture creation.
It was an exciting event for both industry practitioners as well as future talents where ideas exchanged and refreshing perspectives injected to promote entrepreneurial culture in the community!
Cow & Gate HK and Nutricia HK have won “2017 Facebook Most Influential Brands” award based on the report “HK: 2017 Facebook Most Influential Brands” co-developed by Nielsen Taiwan and Facebook, recognizing brands in Hong Kong with outstanding performance in the area of impression on target reach, use of brand objective and content format. Congratulations to Cow & Gate and Nutricia on their brilliant performance in continuing to embrace the power of mobile and unlock video creativity to achieve new height of digital influence.
We are excited to announce that X Social Group has become the first ever digital agency in the Greater China Region to be recognized by Google's Certified Technology Vendor for Ad Exchange, AdWords and YouTube, 2 years after becoming Google's Premier Partner!
Click for more details: http://bit.ly/2JFU4av
2018 marks the 5th year of X Social Group. Great thanks to all clients and partners who have faith in us. Greater thanks to all X-People who have never failed to make things happen! Together we push the boundaries and continue to stay ahead of the game for years to come!
We are excited to scoop three awards with YOHO MALL WeChat CRM Programme at the annual MARKies Awards 2018, celebrating the most innovative, creative and effective campaigns in the marketing industry.
Best Use of Mobile – Silver
Best Use of APPS – Silver
Best Use of Technology – Bronze
Congrats and thanks to client, Sun Hung Kai Properties, for their continuous support and trust. Well done and keep up with the good work, X-People!
For the third time in a row, our dear client, Hong Kong Ocean Park, was honoured at the annual Shine Like a Star Award Ceremony hosted by Sina Weibo HK. This year, they were rewarded again with “Top 10 Most Influential Hong Kong Corporations”. With our seamless collaboration from initiating campaign ideas to creating engaging content, the strong Weibo presence of Hong Kong Ocean Park has successfully led to the steady growth of follower base and engagement. Congratulations Hong Kong Ocean Park and keep up with the good work X-People!
We are proud and excited to receive a Bronze in Mob-Ex Awards 2018 in the category of Best Use of Interactive Media with YOHO MALL WeChat CRM Programme. The award recognizes our efforts in integrating interactive media in digital marketing.
Congratulations and thanks to client, Sun Hung Kai Properties, for their trust and support! Well done, X-people!
After being shortlisted for MARKies Awards 2018, we have made it to the finalist list of MARKies Awards this year with YOHO Mall's WeChat CRM programme in the following categories:
22. Best Use of APPs
29. Best Use of Mobile
35. Best Use of Technology
Best of luck to us!
Goodbye Rooster! Hello Dog!
We wish you all good health, happiness and luck throughout the new year!
We’re excited to be shortlisted for this year's Mob-Ex Awards 2018 with YOHO Mall's WeChat CRM programme in the following categories:
20. Best Use of Interactive Media
26. Most Innovative Use of Mobile
Good luck to all and let’s keep our finger crossed!
We wish you a Merry Christmas full of joy and laughter!
Party time! Nice food and gifts are what turn the Christmas spirit on! Hope you all got a nice gift from your secret santa!
Jackson Kwok, CEO of X Social Group, recently joined lunch with Carlos Bruinsma from Marketing Magazine to share his vision on the future of the advertising industry. With this fast-changing digital landscape, evolvement and transformation are inevitable. Are you ready to be one of the game changers?
Full story: https://goo.gl/NQQDoj
Happy Halloween! Work hard and play harder! You all made a great party night, X people!
Samuel Lam, co-founder of X Social Group, joined the Junior World Entrepreneurship Forum 2017 in Hong Kong Baptist University to share with local youths about the latest trends in the business world. Together with other top entrepreneurs, industry and academic experts, Samuel shared his experience on Branding and Marketing where he exchanged valuable ideas with the speakers and audience. We look forward to many more interactive forums and discussions ahead to share insights on the industry trends! Review of the event:
X Social collaborated with MA Media, Communications and Critical Practice Programme at HKU SPACE International College on Workplace Learning Session. The programme is offered by London College of Communication, University of the Arts London. Well done to all presenters on your research projects! We are more than honored to share our thoughts and insights with the future media talents on the current media landscape and emerging influencer trends in China from a practical workplace perspective. Hope you all benefited from the session and continue to stay ahead of the ever-evolving digital marketing world!
X Social's first year joining the HK4As Agencies' Open Day!
A warm welcome to all participating students today. Hope you all had a great time at X Social and took away with you some valuable first-hand knowledge about working in a marketing agency through our briefing session! Stretch your potential and be a part of the digital marketing world!
Moon at its fullest, brings us together as one. We wish you all a warm and happy Mid-Autumn Festival!
X Social co-founder, Samuel Lam, had an interview with D100 “Creative Entrepreneurs” last night to share on his journey of becoming an entrepreneur and founding X Social. Samuel was excited and honored to be part of it!
Bolstering our cross-border e-commerce services with the launch of Shop Express in Hong Kong!
It's official! X Social Group has appointed Jackson Kwok as the new CEO! Congratulations Jackson and we look forward to moving our business forward together! Exciting times ahead, so be sure to watch this space!
CRM meets social when YOHO MALL teamed up with X Social to design and engineer the first-in-Hong-Kong feature on WeChat that allows its customers to scan and upload their own spend history for points redemption.
Check it out here! https://goo.gl/NuqkBG
It's time to take transparency seriously!
In order to jump on the programmatic bandwagon, most advertisers have opted for agency trading desks that are becoming increasingly complex and opaque. It's time for advertisers to put transparency under the microscope to open up the black box of current market practices. Find out why this is important to you and why you need to take this seriously now: https://goo.gl/5efxKu
And that’s a wrap! We successfully completed a series of Digital Marketing Training Workshops for NPOs together with PolyU. Thank you to our partners, lecturers, organizers, and all those who attended our workshops. Hope you all had a great time and gained valuable digital marketing insights to help you take on the digital world!
A rewarding interactive workshop for our rising stars in Shanghai to get equipped with best practices and practical skills in China's evolving digital marketing landscape!
X Social is proud to take home the Bronze award for Social Media Agency and Independent Agency of the Year! Congratulations and well done X-People!
We ran the 3rd workshop in our Digital Marketing Training series for NPOs at PolyU today. Another great turn out as we explored how to create engaging video content and tap into targeting solutions on YouTube for effective video marketing!
Be sure to tune into our next sessions with special guest speakers from Google as we deep dive into Display Advertising and Search Engine Marketing topics to help set you up for success in the digital world!
Sign up now: https://goo.gl/moAC4i
We’re excited to be shortlisted for this year’s Agency of the Year Awards!
Social Media Agency of the Year
Independent Agency of the Year
Fast Growing Agency of the Year
Wish us luck!
We kicked off our first Digital Marketing workshop for NPOs on Friday at PolyU SPEED with over 40+ attendees! A great turn out as we enjoyed a fruitful session together. Stay tuned for our next session as we guide you through Facebook Marketing on May 4th. Interested to learn more?
Sign up now: https://goo.gl/moAC4i
Happy X Social Annual Dinner! Great fun n’ games, music, drinks, and awesome prizes! Thank you for all your hard work and let's keep rockin' X-People!
Another exciting night for X Social as we scooped up 3 awards in collaboration with Havas Hong Kong at Marketing Magazine’s annual MARKies Awards, recognizing the most innovative, creative, and effective campaigns across the marketing industry. Congrats and well-done, X-People!
Best Use of Digital – Bronze
Best Idea – Social – Gold
Best Idea – Video – Bronze
Thanks again to our clients, teams, and partners for your continuous support and work of brilliance! Together we win as one!
Our beloved client, Hong Kong Ocean Park, was once again honoured with Weibo’s “Top 10 Most Influential Hong Kong Corporations” at the Shine Like a Star Award ceremony hosted by Sina Weibo HK on March 29, 2017. With our engaging social media content and campaign ideas, we worked together in keeping Hong Kong Ocean Park’s Weibo platform active and engaging, steadily growing followers to be recognized as one of the most influential corporations in Hong Kong. Congratulations Hong Kong Ocean Park, and well-done X-People!
Are you ready to get ahead of digital trends? PolyU SPEED & X Social Group are co-organizing a series of professional training workshops to empower NPOs in digital marketing. Don’t miss the opportunity to learn from industry experts! Click to sign up now!
We’re proud to share that our very own X Social Group Co-Founder & COO, Ms. Emily Loi, has been honored as one of the Rising Stars at the Campaign360 Women Leading Change Awards. This award recognizes young women, under 30 years old, who have shown early success in their field and have the potential to become the next generation of women leaders in the industry. We're certain Emily will be successful in leading us to new frontiers. Congratulations Emily!
We are happy to snatch 5 awards at Marketing Magazine’s Mob-Ex Awards 2017, Asia’s premier event celebrating mobile marketing excellence. Well-done, X-people!
Best In-App Advertising - Gold
Best Original Content - Gold
Best Use of Rich Media - Silver
Best Use of Mobile Integration - Bronze
Most Innovative Mobile Site - Bronze
Heartfelt thanks to our clients, teams and partners. Congrats to Danone Nutricia Early Life Nutrition for seizing this year’s Best of Show - Brand, with special thanks to Havas Hong Kong!
Professional Training Workshops: Empowering NPOs with Digital Marketing Solutions Co-organised by PolyU SPEED & X Social Group Limited. MOU Signing Ceremony
Happy Chinese New Year!
Wishing you prosperity on the Year of the Rooster !
Merry X'mas & Happy New Year!! We wish you a wonderful holiday season and a prosperous 2017!
X Social Group Co-Founder & CEO Mr. Samuel Lam was honored as Young Entrepreneurs and first batch of committee members of Hong Kong Baptist University Young Entrepreneurs’ Club last week. Congratulation Samuel!
Bravo! It was just our first taste of HK4As Kam Fan Awards, but finally we won the Merit Award on Media Single - Best Use of Social Media by Cow & Gate showcase!