by X Social Group - HO, Michele
Chinese consumers’ optimism has picked up since mid-April, with more than 50% of consumers feeling
optimistic about post-COVID recovery. (McKinsey, June 2020).
While most people were confined at home during the lockdown period, this stuck-at-home audience had modified their shopping habit but turning to electronic means – online shopping via eCommerce website, and this habit is expected to continue even after the crisis.