X-INSIGHTS

Leverage Omni-channel 1:1 Marketing To Reach Huge Audience

X-INSIGHTS

Leverage Omni-channel 1:1 Marketing To Reach Huge Audience

Sustainable Growth of Cross-border eCommercev as at Q1 2021

July 23, 2021
Figures released by China’s General Administration of Customs presented that 419.5 billion yuan was spent on the import and export of China’s cross-border eCommerce as of Q1 2021, equivalent to a YOY increase of 46.5%, within which the import sector represented 138.6 billion yuan, translating to a YOY rise of 15.1% (China Internet Watch, Apr 2021)…

by:

Michele HO

Sustainable Growth of Cross-border eCommercev as at Q1 2021

July 23, 2021

Figures released by China’s General Administration of Customs presented that 419.5 billion yuan was spent on the import and export of China’s cross-border eCommerce as of Q1 2021, equivalent to a YOY increase of 46.5%, within which the import sector represented 138.6 billion yuan, translating to a YOY rise of 15.1% (China Internet Watch, Apr 2021)…

by:

Michele HO

Boosting eCommerce through WeChat Mini Program Livestreaming

July 1, 2020
2020 is a year for China’s eCommerce to shine, even though its slight shrink by 4%, surpassing the usual eCommerce giant US to become the largest retail market in the world, amounting to RMB35.043 trillion in sales (eMarketer, Jun 2020). Consumers’ spending increases accordingly at RMB14.440 trillion on retail eCommerce, signaling a 16% YOY increase compared to 2019…

by:

Michele HO

Boosting eCommerce through WeChat Mini Program Livestreaming

July 1, 2020

2020 is a year for China’s eCommerce to shine, even though its slight shrink by 4%, surpassing the usual eCommerce giant US to become the largest retail market in the world, amounting to RMB35.043 trillion in sales (eMarketer, Jun 2020). Consumers’ spending increases accordingly at RMB14.440 trillion on retail eCommerce, signaling a 16% YOY increase compared to 2019…

by:

Michele HO

Tapping into the China Market through Social Commerce

June 1, 2020
Chinese consumers’ optimism has picked up since mid-April, with more than 50% of consumers feeling optimistic about post-COVID recovery…

by:

Michele HO

Tapping into the China Market through Social Commerce

June 1, 2020

Chinese consumers’ optimism has picked up since mid-April, with more than 50% of consumers feeling optimistic about post-COVID recovery…

by:

Michele HO

New Force of Consumption Power in China During and After Crisis

April 1, 2020
The enforcement of compulsory home-quarantine measures in China is seen as a force encouraging brands to tap into eCommerce for maintaining their exposure and sales. According to a recent survey…

by:

Michele HO

New Force of Consumption Power in China During and After Crisis

April 1, 2020

The enforcement of compulsory home-quarantine measures in China is seen as a force encouraging brands to tap into eCommerce for maintaining their exposure and sales. According to a recent survey…

by:

Michele HO

An up-and-coming Content-driven eCommerce Trend: Livestreaming eCommerce

March 1, 2020
Brought by the hard-hit of COVID-19, many brands suffer from severe financial loss. While the advertising industry anticipates a back-to-normal bounce to happen around the 618 shopping festival…

by:

Michele HO

An up-and-coming Content-driven eCommerce Trend: Livestreaming eCommerce

March 1, 2020

Brought by the hard-hit of COVID-19, many brands suffer from severe financial loss. While the advertising industry anticipates a back-to-normal bounce to happen around the 618 shopping festival…

by:

Michele HO