Tapping into the China Market through Social Commerce

Chinese consumers’ optimism has picked up since mid-April, with more than 50% of consumers feeling optimistic about post-COVID recovery. (McKinsey, June 2020).

While most people were confined at home during the lockdown period, this stuck-at-home audience had modified their shopping habit but turning to electronic means – online shopping via eCommerce website, and this habit is expected to continue even after the crisis.

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